Be Iconic

Our world needs more iconic folks who tread the sustainability path with their conscious fashion choices and impeccable dress sense.

Empower your sustainable fashion journey with our curated news, advice posts and style guides.

#BeIconic

What to Wear Instead of Elastane: Rethinking Comfort Without Stretch

Discover breathable, stylish alternatives to elastane for all-day comfort in summer wear.

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Why Your Clothes Are Shedding Microplastics

Did you know your clothes may be releasing microplastics every time you wash them? Learn why it happens, which fabrics shed most, and how to reduce fibre pollution.  

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The Challenges of Recycling Polyester-Cotton Blends in Fashion

Poly-cotton blends are common but tough to recycle. Here’s why they create waste challenges and harm the environment.

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How can we clean up microplastics pollution?

Microplastics have infiltrated nearly every corner of our planet, from the deepest oceans to the very air we breathe. Recent studies indicate a significant rise in microplastics found in human...

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