Be Iconic

Our world needs more iconic folks who tread the sustainability path with their conscious fashion choices and impeccable dress sense.

Empower your sustainable fashion journey with our curated news, advice posts and style guides.

#BeIconic

The Challenges of Recycling Polyester-Cotton Blends in Fashion

Poly-cotton blends are common but tough to recycle. Here’s why they create waste challenges and harm the environment.

Read more
The Essential Accessory Guide for Sustainable Living

Accessories are more than finishing touches—they’re the details that define your style and values. Curate your eco-friendly accessories with this guide.

Read more
Why Elastane (Spandex) Is a Recycling “Killer Fiber”

Elastane adds stretch to clothing, but even in small amounts it blocks recycling. Discover why this “wonder fiber” complicates sustainability and what alternatives can reshape fashion’s future.

Read more
How to Style Linen Shirts Every Season

The oversized linen shirt is one of the most versatile pieces in any modern wardrobe. Here's a quick guide to dress up in your favourite linen shirts all year long.

Read more
Seasonless Styles That Last Years

Seasonless style is more than a design choice, it’s a sustainable fashion philosophy. This style guide describes easy steps and choices to curate a seasonless wardrobe.

Read more
How to Care for Linen Clothes - A Complete Guide

Here’s a go-to guide on how to care for linen clothing, from washing - drying to ironing — without losing that luxe lived-in feel.

Read more
10 Ways to Style a White Shirt

Nothing rivals the versatility of a white shirt, so here are 10 effortless ways to style it—from classic to creative, including chic tips for wearing sheer styles with confidence. 

Read more
Capsule Wardrobe vs Sustainable Wardrobe: What’s the Difference?

When it comes to building a mindful closet, two terms often rise to the top: capsule wardrobe and sustainable wardrobe. While they may sound similar, they’re not the same. 

Read more