Be Iconic

Our world needs more iconic folks who tread the sustainability path with their conscious fashion choices and impeccable dress sense.

Empower your sustainable fashion journey with our curated news, advice posts and style guides.

#BeIconic

Testing 12 Sustainable Fabrics — What Held Up & What Failed

We tested 12 of the most talked-about eco fabrics to see which truly deliver. Below, you’ll find what survived our tests, what struggled, and why that matters.

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Why Elastane Is the Biggest Hidden Plastic Problem in Fashion

Elastane’s hidden plastic problem harms recycling and the planet—here’s why this stretchy fibre is fashion’s biggest issue.

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Why Natural Fibre Hats Are the Best Choice for Winter

This winter, swap synthetic insulation for nature’s own technology and feel the difference every time you step outside.

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Best Colours to Wear in Winter: From Minimal to Vibrant Styles

Brighten dark winter days with colours that suit your mood — from minimal neutrals to bold, vibrant hues.

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The Challenges of Recycling Polyester-Cotton Blends in Fashion

Poly-cotton blends are common but tough to recycle. Here’s why they create waste challenges and harm the environment.

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The Essential Accessory Guide for Sustainable Living

Accessories are more than finishing touches—they’re the details that define your style and values. Curate your eco-friendly accessories with this guide.

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How to Style an Olive Green Linen Shirt — A Capsule Wardrobe Essential

Discover 5 effortless ways to style Wrenby’s oversized olive green linen shirt — the perfect sustainable capsule wardrobe essential for every season.

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Why Elastane (Spandex) Is a Recycling “Killer Fiber”

Elastane adds stretch to clothing, but even in small amounts it blocks recycling. Discover why this “wonder fiber” complicates sustainability and what alternatives can reshape fashion’s future.

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