Iconic by Design

Our world needs more iconic folks like you who tread the sustainability path with your conscious fashion choices and impeccable dress sense.

Empower your sustainable fashion journey with our curated news, advice posts and style guides.

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Linen vs Cotton: Which Is Better for Summer?

Summer wardrobes should make getting dressed feel easier, not hotter. Linen and cotton are two of the most popular natural fabrics for warm weather, but they perform differently depending on...

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Why Organic Cotton Bucket Hats Are the Perfect Summer Accessory

When summer arrives, staying cool and protected from the sun becomes a priority. An organic cotton bucket hat combines breathable comfort, effortless style and everyday practicality, making it one of...

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3 Ways to Wear the Heavy Cotton Tee

Some pieces earn their place in your wardrobe by doing more with less. The heavy cotton tee is one of them — structured, versatile and easy to style across seasons.

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Best Colours, Fabric Weights & Fits for Sun Protection Clothing

What you wear on sunny days can protect you more than your sunscreen. Discover how colour, fabric weight and fit impact sun protection in summer clothing.

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Best Natural Fabrics for Sun Protection (Ranked)

What you wear is your first everyday barrier against sun exposure. Discover which natural fabrics protect best from UV rays in summer.

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What Is UPF50+ Clothing? A Simple Guide to Sun-Safe Fabrics

Not all clothing protects equally from the sun. Learn what UPF50+ really means and how fabric, colour, weight and fit impact your protection in summer.

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Plastic-Free Fashion Checklist: How to Spot Truly Natural Clothing

Use this checklist to identify high-quality plastic-free clothing. Learn what to check beyond fabric including seams, sewing thread, buttons, zippers and stretch.

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Plastic-Free Fashion: Complete Guide to Natural Clothing

From polyester blends to hidden synthetic fibres, avoiding plastic in clothing is far more complicated than most brands admit. This beginner’s guide explores what plastic-free fashion really means.

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