Iconic Aspirations
The Fabric of Our Being
I’ve always been struck by the small contradictions around us. Why are cucumbers shrink-wrapped in plastic while courgettes aren’t? Or why does a T-shirt labeled ‘100% organic cotton’ still comes with a polyester tag?
Such things may seem trivial, but they have always bothered me deeply. Especially in fashion, where plastic — from polyester to nylon — continues to dominate, even though we all know the harm it causes to our planet.
Wrenby’s was born from this frustration and a desire to do better. After years in tech, I decided to pursue what I love — designing real things. I may not be a sustainability expert, but I am a problem-solver at heart, and I believe change starts with questioning the norm and creating better alternatives.
We are a small online shop—a tiny drop in the vast ocean of fashion. But, we’re here to make meaningful waves.
Join us in liberating fashion—making it plastic-free.
Sustainability at Wrenby's
At Wrenby's, sustainability isn’t a feature—it’s the foundation.
We're guided by our values of responsibility, sustainability and integrity.
Responsibility
Our responsibility towards our customers and the environment inspires every decision and direction of our work.
Sustainability
Our design and production workflows embody slow sustainable fashion ideals and a plastic-free foot print.
Integrity
We are driven by a desire to make ethical and fair choices at each stage of a product's journey - from concept to delivery.
Being Iconic
Read our blog posts for lifestyle choices that help us all be iconic fashion influencers.
Testing 12 Sustainable Fabrics — What Held Up & What Failed
We tested 12 of the most talked-about eco fabrics to see which truly deliver. Below, you’ll find what survived our tests, what struggled, and why that matters.
Why Elastane Is the Biggest Hidden Plastic Problem in Fashion
Elastane’s hidden plastic problem harms recycling and the planet—here’s why this stretchy fibre is fashion’s biggest issue.
Why Natural Fibre Hats Are the Best Choice for Winter
This winter, swap synthetic insulation for nature’s own technology and feel the difference every time you step outside.
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