

Iconic Aspirations
The Fabric of Our Being
I’ve always been struck by the small contradictions around us. Why are cucumbers shrink-wrapped in plastic while courgettes aren’t? Or why does a T-shirt labeled ‘100% organic cotton’ still comes with a polyester tag?
Such things may seem trivial, but they have always bothered me deeply. Especially in fashion, where plastic — from polyester to nylon — continues to dominate, even though we all know the harm it causes to our planet.
Wrenby’s was born from this frustration and a desire to do better. After years in tech, I decided to pursue what I love — designing real things. I may not be a sustainability expert, but I am a problem-solver at heart, and I believe change starts with questioning the norm and creating better alternatives.
We are a small online shop—a tiny drop in the vast ocean of fashion. But, we’re here to make meaningful waves.
Join us in liberating fashion—making it plastic-free.
Sustainability at Wrenby's
At Wrenby's, sustainability isn’t a feature—it’s the foundation.
We're guided by our values of responsibility, sustainability and integrity.
Responsibility
Our responsibility towards our customers and the environment inspires every decision and direction of our work.
Sustainability
Our design and production workflows embody slow sustainable fashion ideals and a plastic-free foot print.
Integrity
We are driven by a desire to make ethical and fair choices at each stage of a product's journey - from concept to delivery.
Being Iconic
Read our blog posts for lifestyle choices that help us all be iconic fashion influencers.

The Challenges of Recycling Polyester-Cotton Blends in Fashion
Poly-cotton blends are common but tough to recycle. Here’s why they create waste challenges and harm the environment.

The Essential Accessory Guide for Sustainable Living
Accessories are more than finishing touches—they’re the details that define your style and values. Curate your eco-friendly accessories with this guide.

Why Elastane (Spandex) Is a Recycling “Killer Fiber”
Elastane adds stretch to clothing, but even in small amounts it blocks recycling. Discover why this “wonder fiber” complicates sustainability and what alternatives can reshape fashion’s future.
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