Be Iconic
Our world needs more iconic folks who tread the sustainability path with their conscious fashion choices and impeccable dress sense.
Empower your sustainable fashion journey with our curated news, advice posts and style guides.
#BeIconic
Plastic-Free Fashion Checklist: How to Spot Truly Natural Clothing
Use this checklist to identify high-quality plastic-free clothing. Learn what to check beyond fabric including seams, sewing thread, buttons, zippers and stretch.
Plastic-Free Fashion: Complete Guide to Natural Clothing
From polyester blends to hidden synthetic fibres, avoiding plastic in clothing is far more complicated than most brands admit. This beginner’s guide explores what plastic-free fashion really means.
What to Wear Instead of Elastane: Rethinking Comfort Without Stretch
Discover breathable, stylish alternatives to elastane for all-day comfort in summer wear.
Why Your Clothes Are Shedding Microplastics
Did you know your clothes may be releasing microplastics every time you wash them? Learn why it happens, which fabrics shed most, and how to reduce fibre pollution.
Is Elastane Plastic? Does it shed microplastics?
Elastane’s hidden plastic problem harms recycling and the planet—here’s why this stretchy fibre is fashion’s biggest issue.
Why Elastane (Spandex) Is a Recycling “Killer Fiber”
Elastane adds stretch to clothing, but even in small amounts it blocks recycling. Discover why this “wonder fiber” complicates sustainability and what alternatives can reshape fashion’s future.
How can we clean up microplastics pollution?
Microplastics have infiltrated nearly every corner of our planet, from the deepest oceans to the very air we breathe. Recent studies indicate a significant rise in microplastics found in human...
Signup for Style Tips
Get more tips like these in your inbox. Plus a 15% discount code.